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👋 hey there.
I'm a creative director, design thinker, and tone tinker-er whose practice bridges the gap between strategic planning and down-and-dirty execution. I specialise in building brands that emote the technological and the technical, finding and exploring their intersection with human kind.
With a background in graphic design and over a decade of experience building brands for bootstrapped businesses, I'm all about being clever, pragmatic, hands-on and just a little disruptive to get more 'bang-for-your-buck' in visual execution.
I have an inclusive approach that brings stakeholders and the wider team on the journey, and am well-seasoned at sparking design curiosity and delight in inhouse teams, both creative and beyond.
I believe design should respond to real needs (not exist in a high tower), and still look delightful to the eyes 👀. But most of all I believe in making strategy for the conditions at hand, not waiting for what might seem like the right time.
So why not now?
I currently live and work in Melbourne, but from time to time I can be found in L.A. 🚀
01.
Creative strategy
& direction
02.
Brand evolution & conceptual art
03.
Design execution across print & digital
04.
Engagement, team building & collabs
05.
Product & market fit design planning
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