21st century design meets modern therapy.
Feeels is a passion project turned real-world award-winning brand built from the ground up, aiming to modernise communication tools for in-person mental health support work. Together with my co-founder Cam—a social worker with a background working with young people in crisis—we brought our unique skills to the problem, building products with a strong design difference to support therapists and mental health professionals. We dreamed up the idea of creating printable session kits themed around established therapies, using visual language and references that felt more relatable to the unique experiences of young people in 2024 and beyond.
Branding, Identity, product design, strategy, copywriting, print design, digital experiences and more.
With just the ideas from our heads and the tools in our professional arsenals, Feeels Co is a collaboration that is emblematic of my work in strategic creative that addresses real needs, as well as end-to-end branded product experiences.
Feeels was awarded the Victorian Premier's Design Award 'Highly Commended', a special award conferred by a panel of judges for the projects outstanding use of design in this space.
